Get professional training designed by Google and take the next step in your career with advanced data analytics skills. There are over 144,000 open jobs in advanced data analytics and the median salary for entry-level roles is $118,000.¹

Advanced data professionals are responsible for collecting, analyzing, and interpreting extremely large amounts of data. These jobs require manipulating large data sets and using advanced analytics including machine learning, predictive modeling, and experimental design.

This certificate builds on your data analytics skills and experience to take your career to the next level. It's designed for graduates of the Google Data Analytics Certificate or people with equivalent data analytics experience. Expand your knowledge with practical, hands-on projects, featuring Jupyter Notebook, Python, and Tableau.

After seven courses, you’ll be prepared for jobs like senior data analyst, junior data scientist, data science analyst, and more. At under 10 hours a week, the certificate program can be completed in less than six months. Upon completion, you can apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, and Verizon.

75% of certificate graduates report a positive career outcome (e.g., new job, promo or raise) within six months of completion2

¹Lightcast™ US Job Postings (Last 12 Months: 1/1/2022 – 12/31/2022)

2Based on program graduate survey, United States 2022

This is the sixth of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll learn about machine learning, which uses algorithms and statistics to teach computer systems to discover patterns in data. Data professionals use machine learning to help analyze large amounts of data, solve complex problems, and make accurate predictions. You’ll focus on the two main types of machine learning: supervised and unsupervised. You'll learn how to apply different machine learning models to business problems and become familiar with specific models such as Naive Bayes, decision tree, random forest, and more.  

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.  

By the end of this course, you will:
-Apply feature engineering techniques using Python
-Construct a Naive Bayes model
-Describe how unsupervised learning differs from supervised learning
-Code a K-means algorithm in Python 
-Evaluate and optimize the results of K-means model
-Explore decision tree models, how they work, and their advantages over other types of supervised machine learning
-Characterize bagging in machine learning, specifically for random forest models 
-Distinguish boosting in machine learning, specifically for XGBoost models 
-Explain tuning model parameters and how they affect performance and evaluation metrics

The Nuts and Bolts of Machine Learning

This is the fifth of seven courses in the Google Advanced Data Analytics Certificate. Data professionals use regression analysis to discover the relationships between different variables in a dataset and identify key factors that affect business performance. In this course, you’ll practice modeling variable relationships. You'll learn about different methods of data modeling and how to use them to approach business problems. You’ll also explore methods such as linear regression, analysis of variance (ANOVA), and logistic regression.  

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate. 

By the end of this course, you will:
-Explore the use of predictive models to describe variable relationships, with an emphasis on correlation
-Determine how multiple regression builds upon simple linear regression at every step of the modeling process
-Run and interpret one-way and two-way ANOVA tests
-Construct different types of logistic regressions including binomial, multinomial, ordinal, and Poisson log-linear regression models

Regression Analysis: Simplify Complex Data Relationships

You’re almost there! This is the seventh and final course of the Google Advanced Data Analytics Certificate. In this course, you have the opportunity to complete an optional capstone project that includes key concepts from each of the six preceding courses. During this capstone project, you'll use your new skills and knowledge to develop data-driven insights for a specific business problem.

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate. 

By the end of this course, you will:
-Create and/or update your resume 
-Create and/or update your professional portfolio 
-Develop a data frame
-Compose data visualizations
-Use statistics to analyze and interpret data  
-Build, interpret, and evaluate regression models 
-Utilize machine learning techniques in Python

Google Advanced Data Analytics Capstone

This is the second of seven courses in the Google Advanced Data Analytics Certificate. The Python programming language is a powerful tool for data analysis. In this course, you’ll learn the basic concepts of Python programming and how data professionals use Python on the job. You'll explore concepts such as object-oriented programming, variables, data types, functions, conditional statements, loops, and data structures. 


Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 


Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.    


By the end of this course, you will:
-Define what a programming language is and why Python is used by data scientists
-Create Python scripts to display data and perform operations
-Control the flow of programs using conditions and functions
-Utilize different types of loops when performing repeated operations
-Identify data types such as integers, floats, strings, and booleans
-Manipulate data structures such as , lists, tuples, dictionaries, and sets
-Import and use Python libraries such as NumPy and pandas

Get Started with Python

This is the first of seven courses in the Google Advanced Data Analytics Certificate, which will help develop the skills needed to apply for more advanced data professional roles, such as an entry-level data scientist or advanced-level data analyst. Data professionals analyze data to help businesses make better decisions. To do this, they use powerful techniques like data storytelling, statistics, and machine learning. In this course, you’ll begin your learning journey by exploring the role of data professionals in the workplace. You’ll also learn about the project workflow PACE (Plan, Analyze, Construct, Execute) and how it can help you organize data projects.   

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.  

By the end of this course, you will:
-Describe the functions of data analytics and data science within an organization
-Identify tools used by data professionals 
-Explore the value of data-based roles in organizations 
-Investigate career opportunities for a data professional 
-Explain a data project workflow 
-Develop effective communication skills

Foundations of Data Science

This is the third of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll learn how to find the story within data and tell that story in a compelling way. You'll discover how data professionals use storytelling to better understand their data and communicate key insights to teammates and stakeholders. You'll also practice exploratory data analysis and learn how to create effective data visualizations. 

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you build your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.  

By the end of this course, you will:
-Use Python tools to examine raw data structure and format
-Select relevant Python libraries to clean raw data
-Demonstrate how to transform categorical data into numerical data with Python
-Utilize input validation skills to validate a dataset with Python
-Identify techniques for creating accessible data visualizations with Tableau
-Determine decisions about missing data and outliers 
-Structure and organize data by manipulating date strings

Go Beyond the Numbers: Translate Data into Insights

This is the fourth of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll discover how data professionals use statistics to analyze data and gain important insights. You'll explore key concepts such as descriptive and inferential statistics, probability, sampling, confidence intervals, and hypothesis testing. You'll also learn how to use Python for statistical analysis and practice communicating your findings like a data professional. 

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career. 

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.   

By the end of this course, you will:
-Describe the use of statistics in data science 
-Use descriptive statistics to summarize and explore data
-Calculate probability using basic rules
-Model data with probability distributions
-Describe the applications of different sampling methods 
-Calculate sampling distributions 
-Construct and interpret confidence intervals
-Conduct hypothesis tests

Google Advanced Data Analytics

About the Program

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